We define, design, develop and deploy custom interactive solutions that enable brands to further their reach.

Work
    • Oakley
    • QR Code Experience

    Big Air

    Launch into active
    engagement

    • Verizon 4G LTE
    • My 4G LTE

    Get Moving

    Discover life in the fast lane.

    • APA
    • Website Redesign

    Center Stage

    Booking the big names

    • Verizon Wireless
    • Verizon Insider

    A New
    Conversation

    Connect at the local level

    • iFollow Office
    • iFollow Office

    Total Accessibility

    Look to the sky

    • Verizon Wireless
    • My Fabulous Quince

    Maximum
    Reach

    Start a new tradition

  • Oakley

  • Oakley QR Code Campaign

  • x close

  • Big Air

    Landing a More Complex Trick

    How do we motivate snowboarders to make the jump from a print ad to a web experience, launching them from passive brand absorption into active brand engagement?

  • Snow Code

    For this project, we created five unique QR codes for Oakley’s print ads, allowing snowboarding enthusiasts to leap into a fast-paced microsite that mirrored the brand. Users were tantalized with in-your-face video consumption and instant identification with Oakley Pro Riders, who are the Oakley brand.

  • Front side and Backside Skills

    We kicked off this project with the creation of customized, automated web page detection for a variety of mobile devices. We then implemented mobile video optimization to allow for shredding video performance within a stylish, streamlined video player design. Thousands of QR-code scans resulted in serious spikes in site traffic, and markedly-improved on-site times.

  • Life in the fast lane

    Get Moving

    The goal of this was to create an experience that illustrates how better life is when things move faster – especially when speed meets communication, information and entertainment.

  • Creativity, Revved
    and Rockin’

    We enlisted four celebrity ambassadors to serve as the head of niche teams that existed as four portals on the microsite. These portals gave users a unique experience depending on which team they chose, each offering intuitive and dynamic content, related videos, and customized contests and prize packs. Users had the option to start again at the home page and choose a different team experience, which exponentially increased user interaction on the site.

  • An Accelerated Experience

    The microsite offered one-step social sign-in, Twitter feeds, weekly contests, multiple contest entry points, and ongoing updates from the ambassadors.

  • The Online Talent Show

    Hire Me!

    Our client represents the industry’s top talent: actors, comedians, writers, musicians and bands. They needed to get them booked -- in big numbers as quickly as possible.

  • Passing the Audition

    This client required a complete build from the ground up – architecture, design, program, CMS build to deployment – with short turn-around. We implemented rapid development, all-pro information architecture, and fearlessly implemented asset organization through skillful client management, allowing multiple department heads No. 1 priority.

  • Taking
    Center Stage

    The result was an 800% increase in booking inquiries, with the site serving as an automated no-call booking machine. The customized CMS provides efficient, same-day info updates. Streaming video facilitates massive, global video access. And seamless Flash/HTML design delivers visual impact and peak performance.

  • Think Local, Being Social

    A Call
    for Help

    How do you inspire an individual to engage with your brand in a deeper, more meaningful way? Start a one-on-one conversation that builds brand affinity you can measure, track, and replicate.

  • Making it Happen

    We created a site with an indispensable brand presence through customized content that reaches consumers in their daily lives -- timely connection to events, entertainment, athletics, and personalities in regions throughout the U.S. This created measurable ROI through the site and social media networking. Secure data capture, flexible site architecture and real-time features established interaction with existing and potential customers.

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  • The
    Nitty-Gritty

    We customized the CMS to incorporate Dynamic Metrics Scorecards, enabling on-the-fly site optimization to allow individualized tracking per link, per event, per action, as well as advanced pull-through of sponsorship investments and social media. The results: 2.7 million pages views in the first year, higher data utilization, and increased customer loyalty.

  • Virtual Versatility

    Ethereal Concept

    What if the “soul” of your computer (its apps, files and other features) could inhabit any other computer you are working from, transforming it into your personal desktop? This existential idea is a proven reality, and we helped make it happen.

  • One Company,
    Many Hats

    From the highly technical to the highly creative, we helped develop the product and the promotional vehicles to market it. We implemented the entire process: from technical coordination and collaboration (strategy, architecture and design), to brand development, print production, and interactive experiences.

  • Cumulus
    Nimbus

    Businesses can now experience the ease, efficiency and peace of mind of customized virtual desktops that work without interruption across various devices – laptops, desktops, tablets and smartphones – with offline access as well. It’s the assurance of total access to all your information wherever you are.

  • A fabulous contest

    15 Candles, One Million Hits

    Successful marketing happens when brands merge with everyday life. A national contest launched us into an important conversation involving the Latin tradition of the Quinceañera, a girl’s 15th birthday coming-of-age party.

  • Going Big

    For this contest, we went national for maximum reach. Multi-phase rollouts allowed the experience to maintain momentum and piqué new interest. The dreamy design spoke to the spirit of Quinceañera and its significance in the Latin community.

  • Party Planning

    For this project, we created a customized CMS that incorporated robust content development, from Quinceañera-themed content and multimedia to one-of-a-kind downloads (videos, ringtones, etc.) The site featured photo upload tools and English-Spanish language toggle capability, and seamlessly coordinated complex data fields including: interactive event guides, Twitter feeds, quizzes and polls, user-generated content. The result was hundreds of contest entries and thousands of votes

Services

  • We enjoy

    • Research

      It’s all about context. We get to know your customers’ interests as well as we know yours.

      Who are we talking with? What is most important to them? Let’s develop a rapport. An authentic voice. Let’s personalize your brand.

    • Strategy

      What’s the plan? We’d love to help you come up with yours.

      From social strategy to custom engagements with full reporting, we can help you synthesize a complete experience. We love a well-integrated campaign – and believe cohesive touch-points move brands forward.

    • Design

      We don’t just mean visuals (but yes, those are important, too).

      We design experiences. We map the consumer path through all its touch points. We create the UX, UI, and the technical implementation. And we do it all in house.

    • Social

      Do your programs market themselves? We think they should.

      You don’t just need an audience. You need engagement. But your consumers demand relevance. Let’s chat about how we can ensure people not only show up, but get involved.

    • Development

      So, who’s going to actually build your project? Modal is.

      With our in-house team of front and back-end developers, leveraging the latest tools of the trade, we’ve got the magic in house to take concepts from big ideas to reality.

    • Analytics

      Prove it? We’d be happy to.

      Comprehensive reporting is a part of everything we do. Moving beyond basic analytics, we create custom dashboards that capture the metrics specific to your project and for your business.

Team

  • You'll work with

    Some real characters

    What truly makes one agency stand out from another? We think it’s the people. When you work with Modal you work with a passionate, right-sized group of individuals who together, make up a nimble team with the talent and expertise to deliver.

    Led by directors with diverse and comprehensive digital marketing backgrounds, Modal stands ready to discuss your next big initiative.

Rowan Harper

President and CEO

Rowan once ran the New York City marathon without any training. He claims he would not have finished, but for the kindness of a pub-goer who offered up his Guinness at mile 18. That’s our kind of energy drink!

In addition to poorly prepared-for athletic feats, Rowan brings nearly 20 years experience in the digital space with skills ranging from application architecture and workflow to digital strategy.

Pat Finigan

Chief Technology Officer

Pat is a former golf pro and Coto Club champion. If you are unlucky enough to find yourself on the golf course with him one day, don’t say we didn’t warn you.

When not on the course taking other players’ money, Pat leads the development discipline at Modal. With 20+ years hands-on experience delivering large scale global projects, Pat defines Modal’s leading-edge technology solutions.

Matt Leaver

Creative Director

Matt once played in a band that was “big in Japan”. Trust us, they were huuuge.

Now that the global domination tour has ended, Matt enjoys heading up the design team at Modal. Matt brings over 15 years award-winning interactive experience designing innovative solutions for several Fortune 500 brands.

Danielle Gorsha

Director, Account Services

Danielle is a certified outdoor enthusiast. White water rafting, skiing, hiking or skydiving, if it’s happening under the Southern California sun, she’s into it.

But when not relishing the great outdoors, you’ll find Danielle compulsively attached to her smartphone. Good thing, because managing Modal’s client roster means burning through lots of minutes!

Travis Freeman

Director, Strategy

Travis is a 3rd degree black belt in Pa-Kua, an ancient Chinese martial art. In fact, in his previous career Travis owned a martial arts studio where he taught Pa-Kua, yoga, tai chi & reflexology.

When Travis isn’t busy getting Chuck Norris on somebody, you’ll find him at the helm of Modal researching and architecting solutions ranging from social media strategy to completely custom digital engagements.

Contact

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